• Nonprofit membership organization founded in 1934 to promote international understanding of the world and its people through hostelling.
• Global network offers thousands of hostels in nearly 80 countries.
• outstanding benefit packages and a people-first work environment
• Stable, growing company with tremendous opportunity for career advancement
• Competitive compensation and benefits

What you will be doing:

• Develop a promotion strategy and calendar in lock-step with content and social based on trends and data inclusive of always-on and seasonal tactics.
• Build and implement paid media strategies in alignment with HI USA's marketing objectives, encompassing a variety of digital channels.
• Conduct extensive research and competitive analysis to identify target audiences, optimal advertising channels, and keywords.
• Manage and optimize campaigns, including bid management, audience targeting, creative testing and open rate to build brand awareness and drive interest in HI USA's network of hostels.
• Cultivate strategic alliances with internal stakeholders to drive cohesion between paid campaigns and broader marketing initiatives.
• Facilitate and lead on coordination between the Graphic Design & Brand Manager, the Social Media Manager, and the Content Strategy Manager.
• Own the email marketing strategy, including audience growth and segmentation, lifecycle and monthly promotional emails, content and design, deliverability, optimization and compliance with regulations.
• Continuously optimize performance marketing campaigns across multiple digital channels, leveraging data-driven insights and A/B testing to enhance effectiveness.
• Analyze campaign performance metrics and provide regular reports, insights, and actionable recommendations.
• Manage performance marketing budgets effectively, ensuring optimal allocation and ROI across channels and campaigns.
• Oversee relationships with external vendors, agencies, and partners involved in digital advertising.
• Target a variety of audiences to refine outreach strategy towards underrepresented communities, highlighting our commitment to DEIA.

Experience you will need:

• Alignment with HI USA Values and commitment to workplace culture of DEIA.
• 5+ years of hands-on experience directly developing, implementing, and optimizing paid media campaigns across a variety of channels.
• Bachelor’s degree in marketing, advertising, or related field (or equivalent work experience).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools, such as Google Analytics, Facebook Business Manager, Google Ads, and similar platforms.
• A deep understanding of paid social media strategies with a focus on driving conversions.
• Expertise in targeting diverse audiences that deliver on HI USA’s commitment to DEIA.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Extensive experience with budget management and campaign performance tracking.
• Familiarity with using a CMS, HTML/CSS and design is a plus.
• Experience in the hospitality and/or non-profit business is a plus